Sutrayan: +867% organic search traffic per 28 days

On the old headless storefront, checkout ran on a separate subdomain and the Meta purchase event never fired. Over 28 days it logged 0 purchases against 4,762 product views, so ads could not optimize for sales.

Organic search was almost entirely people typing the brand name. All 8 SEO landing pages linked to zero products, 4 of 9 collections were empty but linked from the menu, and Bing showed no sutrayan.com results at all.

Mobile Lighthouse scored the homepage 39 and product pages 32, and some product claims contradicted each other.

Rather than patch tracking across two domains, we moved the store to a native Shopify theme in July 2026 with every ad landing URL unchanged. The full purchase funnel now fires natively.

Speed work started from measurement. We removed a sitewide script, made the motion CSS non-blocking and added a missing image size, so phones stopped downloading 832px images into 184px slots. Accessibility fixes took the homepage and product pages to 100.

The Sutrayan Journal answers questions such as where to place a Shree Yantra and what Hindu symbols mean. Each article needs at least five citations from three domains and passes post-publish checks. An AI support agent answers WhatsApp and email, and a cart-recovery engine sends reminders at 20 minutes, 24 hours and 72 hours, checking first that the customer has not already bought.