Case study
Armour Guards: 18s median AI reply time
Armour Guards sells tempered-glass screen guards cut for each car’s infotainment and instrument displays, shipped across India. We rebuilt the Shopify catalog for search and built an AI customer-operations system around it.
Services
- Websites
- Custom Software
- SEO
- AI Agents & Automations
Organic search traffic vs. the quarter before our SEO program
Median AI reply time across 150 conversations
How Armour Guards answers customers in 18 seconds and grew organic search traffic 25%.
The challenge
A catalog search engines could not tell apart, and customers chasing replies on WhatsApp.
An SEO audit of the 336-product catalog scored it 44.8 out of 100. No product had a meta description, none of 2,313 images had alt text, and 96% of products opened with the same body copy. Brand pages and car-model pages competed for the same searches.
Site search failed buyers too: about 14% of searches returned nothing for guards the store already sold, for queries such as “mg motors”, “be6” and “xuv700”.
Support ran on a third-party WhatsApp tool with a small team. “Will this fit my car?” was the most common question, at 14% of all the messages we analyzed.
The approach
We rebuilt the catalog for search, then put AI support on top of deterministic order messaging.
We moved the store to a new Shopify theme in a scripted cutover on 25 May 2026, then rewrote the catalog through the Shopify Admin API: unique copy for 324 products, FAQ content for all 336, metadata and alt text, and 40 car-model collections with fitment tables built from real variant data. A car finder takes buyers from make and model straight to the right guard, and 15 search synonyms fixed the dead-end searches.
Support moved to the brand’s own WhatsApp Business account and a self-hosted inbox for WhatsApp, email and web chat, with about 106,700 contacts migrated. An AI agent writes one-to-one replies, while scheduled scripts send order confirmations, shipping and delivery updates, failed-delivery follow-ups and cart reminders.
The AI is read-only. It never cancels, refunds or changes an order, it checks the customer’s identity before sharing order details, and anything that needs action goes to the owner. Every sender keeps its own state and daily caps, and would rather skip a message than send a duplicate, which protects the WhatsApp quality rating.
The results
Organic search traffic grew 25% on the quarter before the program, and customers get answers in seconds.
- Organic search traffic: +25%, the quarter before the program vs. the latest quarter; Google search impressions: +36%
- Median AI reply time of 18 seconds, with 99% of replies inside 5 minutes
- “xuv 7xo screen guard”: average position 6.3 → 2.5, click-through rate up 86% (4.9% → 9.1%)
- The 14% of site searches that used to dead-end now return products
- 231 order-update WhatsApp messages sent automatically on 22 Jul 2026
